Customer Analytics
Customer Insights
Segmentation, demographics, recency and spending behavior across the entire customer base.
Total Sales
$29.30M
Lifetime revenue
Total Orders
60,301
3.27 avg per customer
Total Customers
18,466
Unique buyers
Avg Order Value
$485.85
Per transaction
Customer Segmentation
VIP · Regular · New
Age Group Distribution
Customers by demographic
Customer Recency
Days since last order
Monthly Spending Distribution
Avg monthly spend per customer
Revenue Over Time
Aggregated by last order month
Top 10 Customers by Sales
Lifetime revenue leaders
- 1
Nichole Nara
VIP · 13 orders
$13,294
- 2
Kaitlyn Henderson
VIP · 14 orders
$13,294
- 3
Margaret He
VIP · 14 orders
$13,268
- 4
Randall Dominguez
VIP · 11 orders
$13,265
- 5
Adriana Gonzalez
VIP · 10 orders
$13,242
- 6
Rosa Hu
VIP · 15 orders
$13,215
- 7
Brandi Gill
VIP · 12 orders
$13,195
- 8
Brad She
VIP · 11 orders
$13,172
- 9
Francisco Sara
VIP · 12 orders
$13,164
- 10
Maurice Shan
New · 12 orders
$12,904
Customer Directory
200 of 200 top customers
| Customer | Segment | Age | Orders | Sales |
|---|---|---|---|---|
Nichole Nara AW00012301 | VIP | 74 | 13 | $13,294 |
Kaitlyn Henderson AW00012132 | VIP | 65 | 14 | $13,294 |
Margaret He AW00012308 | VIP | 55 | 14 | $13,268 |
Randall Dominguez AW00012131 | VIP | 65 | 11 | $13,265 |
Adriana Gonzalez AW00012300 | VIP | 74 | 10 | $13,242 |
Rosa Hu AW00012321 | VIP | 69 | 15 | $13,215 |
Brandi Gill AW00012124 | VIP | 63 | 12 | $13,195 |
Brad She AW00012307 | VIP | 66 | 11 | $13,172 |
Francisco Sara AW00012296 | VIP | 64 | 12 | $13,164 |
Maurice Shan AW00011433 | New | 69 | 12 | $12,904 |
Janet Munoz AW00011439 | New | 72 | 14 | $12,488 |
Lisa Cai AW00011241 | VIP | 52 | 25 | $11,468 |
Lacey Zheng AW00011417 | VIP | 75 | 17 | $11,248 |
Jordan Turner AW00011420 | New | 74 | 17 | $11,200 |
Larry Munoz AW00011242 | VIP | 63 | 12 | $11,067 |
Larry Vazquez AW00012655 | VIP | 71 | 11 | $10,899 |
Kate Anand AW00013263 | VIP | 64 | 12 | $10,871 |
Lawrence Alonso AW00012323 | VIP | 64 | 11 | $10,836 |
Terrance Rodriguez AW00012333 | VIP | 72 | 11 | $10,829 |
Aaron Wright AW00012650 | VIP | 70 | 9 | $10,813 |
Clarence Gao AW00012631 | VIP | 76 | 11 | $10,799 |
Bonnie Nath AW00012632 | VIP | 65 | 6 | $10,793 |
Andres Nara AW00012332 | VIP | 72 | 10 | $10,789 |
Ethan Bryant AW00013405 | VIP | 63 | 11 | $10,778 |
Ricky Vazquez AW00011245 | VIP | 64 | 9 | $10,580 |
Latasha Rubio AW00011246 | VIP | 64 | 7 | $10,575 |
Clarence Anand AW00011237 | VIP | 62 | 6 | $10,566 |
Ariana Gray AW00011425 | New | 60 | 15 | $10,528 |
Marco Lopez AW00011429 | New | 68 | 17 | $10,468 |
Deanna Perez AW00011428 | VIP | 67 | 12 | $9,954 |
Desiree Dominguez AW00011427 | VIP | 66 | 9 | $9,918 |
Bryant Garcia AW00011431 | VIP | 51 | 11 | $9,913 |
Jasmine Stewart AW00011423 | VIP | 66 | 10 | $9,905 |
Cindy Patel AW00011249 | VIP | 59 | 11 | $9,890 |
Sydney Bryant AW00011412 | VIP | 66 | 11 | $9,880 |
Katrina Tang AW00014186 | VIP | 68 | 10 | $9,796 |
Amy Sun AW00011421 | VIP | 74 | 4 | $9,780 |
Gabriella Collins AW00013592 | VIP | 63 | 7 | $9,695 |
Gerrit Straatsma AW00013605 | VIP | 71 | 7 | $9,614 |
Frank Vazquez AW00014185 | VIP | 68 | 13 | $9,524 |
Alicia Shen AW00013575 | VIP | 76 | 13 | $9,458 |
Ronald Kapoor AW00014192 | VIP | 70 | 10 | $9,452 |
Theodore Torres AW00013577 | VIP | 75 | 11 | $9,451 |
Colleen Goel AW00014200 | VIP | 72 | 10 | $9,422 |
Cole Stewart AW00013595 | VIP | 69 | 9 | $9,391 |
Dominique Prasad AW00011432 | New | 69 | 16 | $9,330 |
Jon Chander AW00013257 | VIP | 63 | 9 | $8,941 |
Anne Dominguez AW00013258 | VIP | 63 | 10 | $8,886 |
Kristy Munoz AW00012128 | VIP | 58 | 9 | $8,681 |
Diana Ortega AW00012125 | VIP | 63 | 10 | $8,595 |
Wendy Alvarez AW00012129 | VIP | 64 | 9 | $8,557 |
Marie Sanz AW00013600 | VIP | 69 | 11 | $8,460 |
Emmanuel Patel AW00014427 | VIP | 64 | 10 | $8,451 |
Shannon Navarro AW00015106 | VIP | 55 | 8 | $8,421 |
Bonnie Xie AW00014775 | VIP | 41 | 8 | $8,404 |
Lacey He AW00014429 | VIP | 65 | 6 | $8,394 |
Ryan Garcia AW00015692 | VIP | 66 | 7 | $8,392 |
Morgan Bennett AW00015097 | VIP | 75 | 9 | $8,377 |
Virginia Mehta AW00013602 | VIP | 70 | 8 | $8,376 |
Albert Blanco AW00013581 | VIP | 74 | 8 | $8,375 |
Blake Butler AW00013583 | VIP | 66 | 8 | $8,375 |
Savannah Morris AW00013585 | VIP | 62 | 6 | $8,368 |
Carmen Rana AW00014940 | VIP | 48 | 8 | $8,367 |
Cory Kapoor AW00014939 | VIP | 53 | 7 | $8,367 |
José Saraiva AW00014207 | VIP | 73 | 6 | $8,361 |
Isaiah Cox AW00013584 | VIP | 61 | 7 | $8,361 |
Latasha Alonso AW00013591 | VIP | 62 | 9 | $8,355 |
Isabella Ward AW00014830 | VIP | 51 | 8 | $8,346 |
Julian Henderson AW00015691 | VIP | 66 | 7 | $8,341 |
Victor Carlson AW00014425 | VIP | 52 | 6 | $8,332 |
Tamara Lal AW00013576 | VIP | 64 | 7 | $8,330 |
Adriana Chandra AW00014181 | VIP | 74 | 5 | $8,326 |
Bruce Gomez AW00015695 | VIP | 66 | 8 | $8,324 |
Robyn Carlson AW00014183 | VIP | 61 | 5 | $8,321 |
Cassie Andersen AW00014428 | VIP | 65 | 5 | $8,321 |
Meagan Madan AW00011767 | VIP | 49 | 7 | $8,319 |
Madison Hughes AW00014426 | VIP | 57 | 6 | $8,319 |
Krista Martin AW00014189 | VIP | 69 | 4 | $8,317 |
Clinton Blanco AW00014195 | VIP | 70 | 7 | $8,316 |
Daisy Romero AW00014198 | VIP | 71 | 7 | $8,308 |
Louis Xie AW00013590 | VIP | 67 | 6 | $8,306 |
Evelyn Chandra AW00015080 | VIP | 40 | 6 | $8,305 |
Derrick Martin AW00014191 | VIP | 64 | 5 | $8,301 |
Nelson Ortega AW00015118 | VIP | 71 | 5 | $8,301 |
Corey Kumar AW00015354 | VIP | 63 | 6 | $8,297 |
Crystal Wang AW00011112 | VIP | 58 | 6 | $8,295 |
Candace Raman AW00011766 | VIP | 54 | 11 | $8,280 |
Monica Vance AW00012338 | VIP | 44 | 8 | $8,265 |
Abby Sai AW00011101 | VIP | 55 | 7 | $8,262 |
Byron Carlson AW00011900 | VIP | 45 | 7 | $8,257 |
Audrey Munoz AW00012003 | VIP | 46 | 8 | $8,256 |
Ruben Muñoz AW00011451 | VIP | 46 | 9 | $8,250 |
Jon Yang AW00011000 | VIP | 54 | 8 | $8,249 |
Kelvin Carson AW00011995 | VIP | 60 | 7 | $8,249 |
Marc Diaz AW00011058 | VIP | 61 | 6 | $8,248 |
Stacy Alvarez AW00011901 | VIP | 52 | 7 | $8,248 |
Ruben Kapoor AW00011109 | VIP | 46 | 8 | $8,245 |
Max Alvarez AW00011986 | VIP | 57 | 11 | $8,245 |
Beth Jiménez AW00011120 | VIP | 84 | 10 | $8,242 |
Bethany Chander AW00011446 | VIP | 46 | 7 | $8,237 |